For fashion magazine, new month means new issue and another it-girl on the cover, but nothing are new about people no longer grab the magazine home or flip page after page to finish the story. Even though the cover features Queen B and her 5 tips to get the bod she has, the magazine is still far from the word best selling. Since technology like the Internet took over, it has changed the behavior of the information needy society while print media are not getting the attention from their readers as it once were.
Faster, clearer and more reliable sources are the perks of receiving
information from online media. Traditional media like newspapers and magazines
know well that soon all its reader will visit the World Wide Web instead of
bookstores. However, while trees grow taller since less paper are needed for
prints, many publications still do both by publishing its content online and
also in prints. So, if readers swipe to read content online and the golden age
of prints media only lasted in 1950s, why prints media are still around? The
reason is basically to maintain the revenue from advertisers. Selling space
around the content to advertisers is what keeps the publications alive in their
economic downturn of the Web era.
With the help social media like Facebook, Instagram and Twitter, news and information reach us at the speed of light, and new feeds pops up every 2 seconds, which by the time previous content catches our attention, the new ones have pushed them down the feeds. This has made the short attention span generations only read the first and last part of the story, to get the gist of the it and go on to continue their days. According to Time magazine, More than a quarter of Americans have not cracked open a book—either print or digital—in the past year, a figure that has risen to 28% in 2015 compared to 21% in 2011. However, The Association of American Publishers noted that digital sales are about one-fifth of the market but have slowed; print books, on the other hand, have remained steady.
With the help social media like Facebook, Instagram and Twitter, news and information reach us at the speed of light, and new feeds pops up every 2 seconds, which by the time previous content catches our attention, the new ones have pushed them down the feeds. This has made the short attention span generations only read the first and last part of the story, to get the gist of the it and go on to continue their days. According to Time magazine, More than a quarter of Americans have not cracked open a book—either print or digital—in the past year, a figure that has risen to 28% in 2015 compared to 21% in 2011. However, The Association of American Publishers noted that digital sales are about one-fifth of the market but have slowed; print books, on the other hand, have remained steady.
As one of the mainstream media, Prints won’t be in the museum at any time soon, regardless of the decline of bookworms and E-culture where everything comes in digital forms. Just like coffee and early morning, ink and paper were made for each other, so prints journalism are here to stay.
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